Getting Your Org on Board with Digital Fundraising
Set the Foundation When creating a new program within an organization, it is important to establish a core team of users and advocates, as well as market the new technology to internal constituents. Build Your Brand Whether you choose to give your platform a name or simply plan to add a “crowdfunding” section to your giving website, developing a brand that communicates excitement and empowerment to visitors is an important aspect of developing a platform that will have lasting value and interest to your university. For example, Oklahoma State University named their Community Funded platform “PhilanthroPete” naming the platform after…